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IFA 2007 Press Release


Berlin, 31 August 2007



ERARD: Live life to the full in the multimedia era

 



ERARD will be presenting its new product lines at the IFA Trade Show in Berlin, from 31 August to 5 September 2007.
HALL 23 / STAND 104


Greater integration, increased comfort, enhanced emotion: 3 essential themes that guide ERARD's development.
ERARD designs audiovisual integration solutions for the home and proposes lay-out, reception and connection systems enabling high-quality images to be received in the different living areas of the house.

This philosophy is reflected in the MOTION INSIDE® range through MOVIK wall mounts and LOUIS multimedia furniture.


MOVIK, an innovative, “all angles”, wall suspension unit

MOVIK is a wall mount for LCD flat screens that can be discretely folded right back against the wall or extended in a simple movement. Easy to install and easy to manoeuvre, it allows flat screens to be sited in various living spaces of the home, in complete safety.


LOUIS, the new presentation case for your flat screen
Real multimedia platforms, Louis units offer considerable storage volume for numerous peripheral devices around the flat screen itself. Hidden underneath its profiled design is a unique, integrated connector system, allowing all types of mobile equipment to be plugged in directly.


ERARD MOTION INSIDE®

ERARD's objective is to create new audiovisual emotions and to offer the viewer optimum comfort through original and innovative integration solutions.
Products in the ERARD Motion Inside® range have, depending on the model, functions for moving the screen both right and left (TWIST module) and up and down (LIFT module), for tucking cables away in an aesthetic manner (CABLE MANAGEMENT), for connecting various peripheral devices (integrated connector system) or for diffusing mood lighting (LIGHT MOTION® system).

ERARD also reasons in terms of overall solutions, offering both reception and connection systems. Leader in the antenna accessory market, ERARD selects the best digital reception solutions for each source.